We believe in turning research findings into real-life measurable solutions.

Aurora Market Research offers a range of online quantitative research solutions with a focus on deliverable, actionable, commercial insight. We are a boutique agency with a strong team of market researchers who are passionate not only about developing research solutions, but also about interpreting research findings into quantifiable recommendations for our clients.
Whether this means developing a bespoke methodology or using more traditional techniques, we are proud to consistently deliver high quality results to our clients.

We have a team of dedicated researchers with access to our own online UK panel of consumers.

Having direct access to UK consumers gives our team of researchers the flexibility to ask the right people the right questions with an immediacy that few others can match. This responsiveness means we can regularly test and refine hypotheses, adding extra insight without the extra cost or time delay that comes with outsourcing.

We have helped businesses large and small, from start-ups to some of the biggest brands in the UK and overseas.

Our particular specialisms are the Travel, Loyalty and Financial sectors.

Case Studies:

bullet point   Brief - Communications evaluation – Loyalty scheme:
Evaluate attitudes towards an on-going DM and email marketing communication, sent by a well- known loyalty company, and make recommendations for improvements.
    What Aurora did:
We developed and implemented a unique interactive online ‘Paintbrush’ tool which enabled recipients to paint over an image of the communication using different colours to indicate the areas they looked at thoroughly and the areas they particularly liked and disliked. Combined with other attitudinal and behavioural measures, the paintbrush tool enabled us to provide a comprehensive analysis of each communication; this approach was so successful it has been used to evaluate similar communications on a regular basis.
    Client Feedback:
Having worked with Aurora for several years, they consistently deliver high quality, good value and actionable quantitative research for us. The team are always friendly in approach, can respond to tight deadlines and are not afraid to challenge the brief. A pleasure to work with!” - Research Manager

bullet point   Brief - Service Style Monitor Study - Airline:
To monitor satisfaction with service style at various touchpoints – booking, airport and in-flight, to understand the drivers of satisfaction and areas for improvement.
    What Aurora did:
We designed and continue to conduct an online tracking survey amongst the airline’s customers who have flown recently. Customers rate service at each relevant touchpoint and answer open-ended questions on what the client airline does well and how they could improve. The client airline is also compared with key competitors and reasons elicited for preference. Results are presented after each wave in the context of previous waves and competitors, allowing the client to understand attitudes to their service style, reasons for changes and how to improve.
    Client Feedback:
We’re very happy with the methodological approach and attention to detail that you take to designing & running surveys. The whole team is extremely responsive to commissioned projects and ad-hocs requests” - Head of Insight

bullet point   Brief - Brand Price Trade off study – Car insurance market:
To assess the inherent value of the client “brand” on a price comparison website vs competitors. To quantify what, if any, “premium” the brand could charge and still win new business.
    What Aurora did:
We used a Brand Price Trade Off methodology and built this design into a mocked up set of price comparison website results created to replicate the respondent experience of using such sites. Respondents were shown different combinations of insurers and prices and, for each scenario, asked which insurer they would choose. Analysis allowed us to derive the “value” of each brand vs its competitors and so be able to produce a model to predict behaviour at different pricing points.
    Client Feedback:
As a 21st Century company operating in a 21st Century environment, Aurora Market Research provides us with consistently strong business insights to enable us to stay one step ahead of our competitors” - Head of Marketing

We are MRS company partners.  

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