Consumer and market research
Get the clear, reliable insight you need to better understand your customers, markets and audiences and make more informed marketing, product and strategic decisions.
Research that helps answer your questions
Whether you want to understand customer experiences, explore a market opportunity, test a new idea or evaluate a product or service, we can help you turn your questions into carefully designed online quantitative research.
The approach is shaped around what you need to learn, using the most appropriate techniques to meet the objectives of your research, from straightforward surveys to more specialised approaches where required.
Questions your research can help answer
How do customers experience your product or service?
Explore customer experiences, needs, behaviours and attitudes, and identify opportunities for improvement.
How is your brand perceived?
Understand awareness, associations, perceptions and how your brand is positioned in the market.
What drives behaviour and choice?
Explore usage and attitudes, decision-making and the factors that influence customer behaviour.
How well would a new idea or improvement perform?
Test concepts, propositions, products, services or communications before making important decisions.
Which features or benefits matter most?
Use approaches such as conjoint analysis to understand preferences, priorities and trade-offs.
How effective is your creative?
Evaluate advertising, messaging or other creative material to understand what resonates and what could be improved.
What price will customers accept?
Explore price sensitivity, willingness to pay and how customers trade off price against other features or benefits.
Who are your customers or audiences?
Build a clearer picture of the people you want to understand, including their needs, behaviours and the opportunities within your market.
Support throughout your research
Experienced support throughout the research process, from questionnaire design and survey development through to fieldwork, data quality checks and delivery.
Your study might be a focused feedback survey or a more complex project involving detailed routing, quota management and carefully defined respondent samples. Either way, the approach is shaped around what you need to learn.
When the research is complete, get your results in the format that works for you, including interactive online reporting, tables in Excel or PDF, raw data, or a debrief to talk through the findings and what they mean.
How can we help?
If you are considering a consumer or market research project, we would be happy to talk through what you need and how best to approach it.
Contact Aurora