About Aurora Market Research
Independent quantitative research expertise, established in 2002.
Experienced research. Personal involvement.
Aurora Market Research is an independent quantitative research consultancy, providing experienced, senior-level support to organisations commissioning consumer and market research and to research agency partners.
Founded in 2002, Aurora has built long-standing relationships with clients and agency partners by combining quantitative research expertise with a responsive, practical and personal approach.
Senior expertise from the start
Aurora was established by Justin Alderson, a quantitative researcher with more than 30 years of experience designing and delivering survey research.
That experience spans consumer and market research, visitor and audience research, usage and attitude studies, concept testing and complex quantitative projects across a wide range of sectors.
When you work with Aurora, you benefit from senior, hands-on involvement throughout your project. There aren't layers of account management between you and the person doing the work.
A straightforward way of working
Good research depends on more than methodology. It also depends on understanding what the client needs, paying attention to the detail and being responsive when things change.
Our approach is collaborative and practical. We ask questions when we need to, challenge things when we think it will improve the research, and look for solutions when projects don't go entirely to plan.
Above all, the aim is simple: to make the research process easier for our clients and deliver work they can rely on.
“Having worked with Aurora for several years, they consistently deliver high quality, good value and actionable quantitative research for us. Always friendly in approach, they can respond to tight deadlines and are not afraid to challenge the brief. A pleasure to work with!”