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Aurora Market Research

Intelligent research. Stronger decisions.

Get the clear, reliable insights you need to make better informed decisions, through carefully designed and expertly managed online quantitative research.

Aurora works directly with organisations commissioning consumer and market research, as well as with research agencies looking for additional expertise and capacity.

Established in 2002, we bring senior, hands-on involvement to every project, combining thoughtful research design with reliable survey delivery.

Working with Aurora

Two ways to work with Aurora

Commissioning consumer or market research?

Clear, reliable research to help you understand your customers, markets and opportunities, with experienced support from initial research design through to delivery and reporting.

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Need additional online quantitative expertise or capacity?

Experienced, dependable support when you need it, whether that is help with a whole online survey project or a particular stage of it.

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Research support

What do you need from your research?

Reliable consumer and market insight

Understand how your customers behave, what they think and what they experience, and get the evidence you need to make informed decisions about your markets, products and audiences.

Reliable online survey research

Benefit from extensive experience managing online survey research, with careful sample specification, quota management, fieldwork monitoring and rigorous data quality checks. Sample can be sourced through trusted online panel partners, or you can supply your own sample, depending on the needs of the project.

Understand your audiences

Understand who your customers, visitors or audiences are, what they need and how they behave, so you can make better informed decisions.

Capabilities

Flexible support for different research needs

Whether you need a focused survey, a larger scale study or support with a particular stage of the research process, Aurora can help with a wide range of quantitative research, including:

  • Visitor and audience research
  • Consumer and customer research
  • Usage and attitude studies
  • Concept and proposition testing
  • Creative testing
  • Conjoint studies
  • Pricing research
  • Product and service evaluation
  • Market and audience research
  • Survey scripting and programming

Our experience also includes international and multilingual research, with respondents recruited through online panel partners, from your own customer or contact lists, or in person where appropriate.

Our approach

Experienced support throughout your project

Thoughtful research design

We turn your research objectives into a carefully designed questionnaire based on sound research practice.

Surveys built around your project

From straightforward questionnaires to complex surveys with detailed routing and other technical requirements, your survey is built to meet the needs of the research.

Fieldwork you can rely on

Benefit from experienced sample specification, quota management and careful fieldwork monitoring, with sample sourced through trusted online panel partners or supplied by you, as required.

Representative results

Where appropriate, we will recommend weighting in conjunction with a sample structure to more accurately reflect the profile of the audience or population being studied, helping ensure the results provide a more representative picture.

Careful attention to detail

Careful checking and testing at every stage helps ensure your survey, fieldwork and data are handled accurately and reliably.

Results in the format that works for you

Choose the deliverables that best suit your needs, including interactive online reporting, tables in Excel or PDF, or simply the raw data.

Sector experience

Experience that can adapt to your sector

Aurora has particular experience across travel and tourism, leisure and visitor attractions, consumer goods and retail, television and media, service industries and B2B markets.

That experience means we can get up to speed quickly while still approaching each project on its own terms.

How can we help?

Whether you're planning a new research project or need additional support with an existing one, we'd be happy to talk through what you need.

Contact Aurora